IBM outlined its vision for 2010 to help businesses make smarter decisions, via leveraging on its leadership in Business Analytics and Managed Business Process Services (MBPS) space. Following the government’s policy in “Creative Thailand,” IBM is consistently developing its organization as an “Employer of Choice” to continuously support Thailand’s education development programs to help create a workforce for the 21st century.
Mr. Thanwa Laohasiriwong, Country General Manager of IBM Thailand Co., Ltd., said that the company expanded its presence in emerging segments last year by offering a comprehensive range of services under the concept of "Building a Smarter Planet” – that is, making the world instrumented, interconnected and intelligent.
IBM’s strategy in 2010 is to help the country develop sustainably and equipping local enterprises, both public and private sectors, with deeper business insights and intelligence through its Business Analytics Optimization and Managed Business Process Services.
“For the intelligent enterprise, the new reality is that personal experience and insight are no longer sufficient. The key for business success in today’s environment is to look for new ways to inject certainty and predictability into their decision making. Meanwhile, the competition does not exist only in the country, but also at the global level. With advanced business analytics technologies to be provided by IBM Global Business Services’ Business Analytics and Optimization line, and skilled resources with knowledge of various industries, IBM can help our customers improve and accelerate their business decision-making process. Several industries can significantly leverage our technologies and services, in the Financial service sectors, for example, business analytics will help them assess customer information and service usage trends, allowing companies to better develop new products and services, increase revenue through up-sell or cross-sell opportunities. Telecom companies have to process millions of subscriber transactions each year. Business analytics systems can transform such information into useful insights and improve decisions on product/service rollouts. This will enable telecom operators to increase average revenue per user,” said Thanwa.
In addition to intelligent technologies, IBM is equipped with professionals in business processes management, to be delivered by the “Managed Business Process Services” (MBPS) team, which will not only help cut costs and improve productivity and efficiency in the long run but also allow companies to focus time and resources on its core business. IBM currently provides MBPS in four areas; Supply Chain Management, Human Resource Management, Financial and Administration, and Customer Relationship Management.
“Though business analytics has been a key focus for most businesses and IT providers this year, IBM is confident of its leadership in this area, due to a comprehensive range of hardware, software and service offerings. IBM has continuously invested in R&D and leverage a worldwide network of industry-specific professionals. As such, IBM is positioned to maintain leadership in the Business Analytics and Managed Business Process Services space and extend the benefits of these technologies to the growing organisations in Thailand,” Thanwa added.
Another key strategy for IBM Thailand this year is to support the government’s policy to boost the economy through the “Creative Thailand” campaign. This is about leveraging intellectual property in developing the economy by combining culture, knowledge base and creativity.
To achieve creative economy, IBM will bring its worldwide experiences to encourage both public and private sectors to transform culture into competitive products and services with intellectual property, equipping Thai youths with creativity and English skills, and developing cities’ infrastructure that can lead to creativity.
Last but not least, IBM will develop and recognize high-performing workforce and transform its organization into “Employer of Choice”. As a globally integrated enterprise, each employee is included in IBM’s global resource pool. IBM will encourage its employees at all levels to enhance their skills and improve their career path to create a workforce for the 21st century, allowing career growth and development, without barriers.
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